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What is SEO?

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s (i.e.Google) “natural” or un-paid (“organic”) search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can refer to “search engine optimisers,” those who provide SEO service.

HobNobs? No, COOKIES!

No not biscuits! Cookies!

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).

What is in a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

What to do if you don’t want cookies to be set

Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third party without them knowing. Although this is generally quite harmless you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions of that website.

If you wish to block cookies simply adjust your browser settings.

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Spring Clean Your Website

Clean Up Your WebsiteA website is never ‘finished’. It is a continuous work in progress.

Even if your business activities remain the same, the way the web works is constantly changing.

Also, smart phones and social media are being used increasingly. You might not use those things but there is a good chance that your potential customers will.

So just because you had a website done a couple of years ago, it does not mean that it is perfectly fine for use right now.

Give it a health check. Clean it up. Add new information. Change any images. Keep it fresh.

Do this at least once a year and your website will continue to work for you.

Any queries contact us.