Spring Cleaning

The new look website is now up and running as you may have noticed.

We took the opportunity to remove some excess baggage and links that were no longer relevant to what we do now.

Much has changed since we started all the way back in 2002. There was no such thing as an app or a mobile friendly website back then. These are now commonplace items as internet use increases among tablet and smart phone users.

It is also now, much easier to have a very elaborate website on a modest budget – there really is no excuse, EVERY business ought to have an advanced content management website.

Keeping your website upto date is vital as everything on the web moves so fast.

So, spring clean done, here’s to a fantastic 2014!

What is SEO?

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s (i.e.Google) “natural” or un-paid (“organic”) search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can refer to “search engine optimisers,” those who provide SEO service.

HobNobs? No, COOKIES!

No not biscuits! Cookies!

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).

What is in a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

What to do if you don’t want cookies to be set

Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third party without them knowing. Although this is generally quite harmless you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions of that website.

If you wish to block cookies simply adjust your browser settings.

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Spring Clean Your Website

Clean Up Your WebsiteA website is never ‘finished’. It is a continuous work in progress.

Even if your business activities remain the same, the way the web works is constantly changing.

Also, smart phones and social media are being used increasingly. You might not use those things but there is a good chance that your potential customers will.

So just because you had a website done a couple of years ago, it does not mean that it is perfectly fine for use right now.

Give it a health check. Clean it up. Add new information. Change any images. Keep it fresh.

Do this at least once a year and your website will continue to work for you.

Any queries contact us.

Support Bulletin – Webmail

Tech SupportThere is an issue with webmail that we are aware of.

Customers will be able to log-in to their Control Panel but Webmail will be inaccessible.

Technical Support are working to resolve the issue.

UPDATE: The issue with webmail has been fixed. If you are still experiencing issues logging in please try closing your web browser> open it up again and type in a fresh link to your webmail.

Category: Support  Tags:  Leave a Comment

Support Bulletin – System Upgrade

Tech SupportUpgrades across the system caused the indigojack.com website to be offline for a time.

All services have now been restored.

Please report any interruption to your services.

Social Media Marketing

Or rather, Beware of Social Media Marketing!

Social BovineWhat is it? It is using Social Media such as Twitter, Facebook etc to advertise and promote your business.

For some businesses it is their route to market and it works very well for them. For other businesses it does not bring in ANY business whatsoever.

So if you are going to dip your toe in the water treat it as you would any other form of promotion.

Set targets such as a time limit for it to bring in results ie. if you have not gained a single sale in 3 months, cease spending time on social media and devote your efforts elsewhere.

Special Offer!

A Shopping Cart Website for £195!

Yes, you read right! Here is an example – http://www.grocerjacks.co.uk hence the can of Spam – what you see is a fully functioning shopping cart with integrated card payment processing, automated customer invoicing and notifications.

We will install and set-up the cart with your logo, product categories, information pages, shipping settings, payment settings.

Then you will have access to your online shop’s admin backend from which you will be able to add more products and edit your site.

Grab a bargain while you can!

Access All Areas!

All areas of the website are now accessible – no dead links*.

The update will continue for four weeks but during that time all areas of the website will remain viewable as the major work has been completed.

*If you find a dead link please let us know!

 

We’re Changing Things….

We are updating our website at present.

Please click here to access the old website.

We are very sorry for any inconvenience.

Please contact us if you have any queries.